Social media marketing means the use of different social media platforms to engage with your audience in an effective and efficient manner. It helps you showcase your brand’s presence on digital media without making a huge investment. So here are some platforms you can use according to your targeted audience.

1. Facebook It has 1.9 billion daily active users worldwide. So here you can target a global audience to showcase your products and services, like real estate, local vendors, etc.

2. Instagram It has 1 billion monthly active users, so here you can target young people to showcase your products and services, like new clothing brands, and cosmetic accessories.

3. Twitter It has 211 million daily active users worldwide, so here you can target an audience that has a keen interest in politics or daily major issues like political aspects, world activities, etc.

4. LinkedIn It has 744 million active users worldwide, and here you can find professionals and corporate audiences to target, like B2B businesses.

5. Tiktok It has 21 billion active monthly users, and here you can target an audience that is interested in short video content like entertainment and artistic reels.

6. YouTube It has 315 million daily active users worldwide, and here you can target an audience interested in art, entertainment, and educational content.

So here are some major digital platforms that have a huge active audience you can target according to your niche: In the coming blog, we will learn more about digital marketing methods in detail.