in today’s world, the market for digital marketing has reached a value of nearly 321 billion dollars and is expected to grow by 671 billion dollars in the next five years. So we can measure the growth with numbers and see how drastically the industry is growing and evolving in the future. So here are some differences between digital marketing and traditional marketing.

1. Cost-effective: As digital marketing requires less cost to run advertisements, traditional marketing requires a lump sum of money to put up hoardings and other stuff, which is very costly.

2. Results: We can measure the qualitative and quantitative results in digital marketing whereas in traditional marketing we cannot measure results.

3. Targeting: You can target a specific audience in digital marketing, but in traditional marketing, we can not target a specific audience.

4. Rigid: In digital marketing, you change things according to your requirements; it is not rigid, but in traditional marketing, once the plan has been executed, it cannot be changed; it is rigid in nature.

5. Affordability: Small businesses can also afford the cost of digital marketing, but in traditional marketing, only big businesses can afford the cost.

6. Output: In digital marketing, you can see the results, but in traditional marketing, it’s not possible to measure the output.

7. Reach: Digital marketing has a wider reach, i.e., if a person uses the internet, he can see your advertisement, whereas, in traditional marketing, your advertisement is restricted to that limited area.

So here are some major differences between both types of marketing.